Marketing Audit Toyota

Executive Summary Toyota manufactures vehicles for sale worldwide. In fact, the company operates in more than 30 countries. This study explores the German auto market in view of introducing the ME.WE Customizable Concept Car. In this paper, analysis of the product and the market is covered in order to give feasible recommendations to the company.Advertising We will write a custom essay sample on Marketing Audit: Toyota specifically for you for only $16.05 $11/page Learn More Introduction Toyota Motor Corporation is among the renowned leaders in auto manufacturing globally. The company is highly innovative with the introduction of new products whenever a competitor brings another in the market. This is achieved by ensuring that there is a strategic plan that facilitates the achievement of the set goals. The company intends to introduce the ME.WE Customizable Concept Car in the market. According to the company reports, this necessitates the development of a marketing plan. The Company Overview History The founder known as Toyoda Sakichi established this corporation. In fact, Toyoda entered the automotive industry in the financial year 1920s after touring US and Europe. He invested 100,000 pounds to start up the company. In Japan, the company has more than 40 percent market share. In the fiscal 2000, it delivered its 10-millionth vehicle to Germany hence becoming the company of choice for the European countries’ customers (Toyota, 2013). Mission The company’s mission is to direct the prospect of mobility as well as to enhance lives globally through the most secure and dependable ways. Vision The company will meet the demanding goals of the clients through the engagement of the abilities and enthusiasm of individuals who trust that there is always a superior approach (Toyota Global, 2013). Main Body According to Baldwin and Laban (1987), it is important for any business company to develop and implement a strategic plan be fore its launch. The plan regards how the company will market its product and services successfully for the profitability as well as to generate returns on investment. A marketing plan that is well created and outlined is similarly imperative. Before any business is launched, every organization or entrepreneur carries out these precautions. In this respect, Toyota, which is a company with global reach, has not been left behind. The precautions have been taken since the launch of the company to-date through effective marketing of the model. By marketing the entire Toyota brand the company finds it relatively easy to market specific car models given that it has establish itself worldwide as a company of choice for most consumers not only in Japan, but also in the US and European countries specifically Germany.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact, Germans are among the high est purchasers of Toyota models despite the country having globally known auto companies such as Audi, Bavaria Motor Works, Ford, Opel, Porsche and Volkswagen. Toyota is famous for introducing new models whenever they are ready. In most instances, it withholds new products until a rival company has introduced another product in the market to stay ahead of competition through disruptive innovation. Among the disruptive innovation introduced by Toyota in the recent times is the ME.WE Customizable Concept Car. The move did not come as a surprise. In January 2013, Ford sold the highest number of hybrid automobiles than the previous year. Volkswagen, Renault, Honda and other manufacturers continue to introduce hybrid vehicles to water down the dominance of Toyota’s hybrid Prius. Other companies such as Chevrolet introduced Chevy Volt that is an auto with electric technology, astonishing fuel efficiency and performance. Nissan introduced the all-electric plug-in Leaf (Tuttle, 2013) . The entire platform changed with Renault introducing the first concept car and Duster from Romania brand (Ramsey, 2013). The new concept car provoked Toyota to announce the release of its ME.WE Customizable Concept Car. Toyota’s move again did not surprise the automobile industry. By marketing the Toyota ME.WE, the company will lay the foundations for vigorous market activities and objectives that will not be difficult to accomplish (Londre, 2009). Typically, the company carries out the prevailing market position auditing. At the same time, the company develops and subsequently implements the contemporarily achievable goals. These are attainable through: The generation of product SWOT analysis Conducting customer analysis Conducting competitor and stakeholder analysis Gathering, analyzing and evaluation of data through market research Putting in place the company objectives including the market penetration model, growth and profitability Putting in place the goals of the m arket including the potential market share, and opportunities Timely and effective implementation of marketing plan Utilizing evaluations to improve marketing efforts (Turkus, 2013) Product Analysis SWOT Analysis The Toyota ME.WE Concept is an innovative automobile manufactured by Toyota. It is among the latest in the vehicle design philosophy. The vehicle is designed to operate in cities, is convertible, a 4Ãâ€"4 and a pick-up. The car is defined by the innovator named Jean-Marie Massaud as ‘anti-excess’. It utilizes innovative materials including bamboo and lightweight Polypropylene (Ross, 2013). Product Strengths The car has a tubular aluminum formation. The lightweight polypropylene panels are fitted on the formation. The materials are durable and easy to maintain. The material will act as buffers in the incidence of a collision (McManus, 2013). The car utilizes the in-wheel electric wheels resulting into the capacity to change from a 2-wheel to a 4-wheel. The who le interior can be assigned to passengers or goods.Advertising We will write a custom essay sample on Marketing Audit: Toyota specifically for you for only $16.05 $11/page Learn More The rear seat is foldable to be stowed under the front seat. It can also be completely taken away for use as a picnic bench. When the owner requires additional room, the weatherproof foldout cover can be slid in and the rear deck extended. By using bamboo for the floor, the company increases the chances for survival in the currently environmentally sensitive consumer market. Product Weaknesses On the other hand, the use of bamboo to make the floor surface presents a weakness of the product. Consumers who are material oriented may consider the fate of the car upon catching fire. That is, the bamboo can easily burn. Product Opportunities The economic statuses of many people demand that they utilize as little money as possible to perform many activities. The car can be used fo r different purposes in different terrains. This increases the chances of people purchasing the car. Additionally, there is a growing automobile market in the new and existing markets. Product Threats One of the main threats facing Toyota ME.WE car is the existence of other concept cars developed by rivals. The consumers may prefer other models to the new and innovative ME.WE car. There is also the threat of new entrants with better concept cars at lower prices. Toyota SWOT In order to analyze whether the product will be successful in the market or not, it is important to conduct a SWOT analysis of Toyota to establish if the company has the capacity to effectively market the product in the competitive market and gain competitive edge over similar concept vehicles (USDA 2009). Strength Weaknesses Strong market position and recognition Strong focus on research and development Extensive production and supply chain Product recalls Declining sales in key markets Deprived resou rce allocation Opportunities Threats Increasing global vehicle industry Growing partnership with BMW Strong global new vehicle market Extreme competition Appreciating Japanese Yen Severe environment regulations Natural disasters Strengths Strong market position and recognition The company enjoys a strong market position in key markets globally. The market share for the company in the financial year 2012 in the Japanese market was over 45 percent with the exclusion of mini vehicles. In North America, the company has over 12 percent market share and over 13 percent in Asia. The strong market position presents the company with unchallenged competitive advantage. Thus, the consumers will easily associate with the WE.ME car. Strong focus on research and development The company invests heavily in its research and development. This has helped the company to expand its product portfolio. It has improved the functionality, features, security and environmental compliance of i ts products by creating a strong brand. The concept car has been studied well by the research team considering the many features integrated to meet the needs of the user.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Extensive production and supply chain The company has over 50 manufacturing plants in twenty-seven countries with elaborate distribution channels. Once the concept car is launched, customers will easily access it for viewing and buying. Weaknesses Product recalls The company in the recent years has recalled a variety of products. As a result, this has affected the brand image (Medeiros, 2007). In fact, the potential buyers may be guarded while buying the concept car for fear that it may be defective. Thus, it may take the company several years for customers to develop enough confidence to buy the car. Declining sales In the FY2012, Toyota experienced declining sales in the leading markets in N. America, Europe and Asia. This may be due to the loss in confidence in the company products and the availability of alternative products. The same fate may befall the concept car as prospected in the marketing plan. Opportunities Increasing global vehicle industry The industry has been growin g in the recent years. The industry performance is bound to hasten thus creating a market share for the concept car. Besides, new markets are opening up in Africa, Asia and other emerging economies. Growing partnership with BMW The company signed a memorandum of understanding with BMW in 2012 as a long-term strategic technological cooperation (Marketline, 2013). This increases the chances for further advancement of the concept car. Additionally, there will be synergy in marketing the car. Threats Intense competition The industry is very competitive. This accrues from the fact that there are competitors in a variety of markets. The existence and entrance of other concept cars may threaten the sale of Toyota’s concept car. The car may be threatened by pricing that is yet to be analyzed, tagged as well as the reliability that will be determined by time. Customer Analysis Target Market The concept car will be availed in the German market. This will occur after considerations that the Germany economy is performing considerably well and the company already has a wide customer base. It has a good percentage of loyal customers. Toyota enjoys a significant market share in the German market. The collaboration with BMW will ease access to many German locations in addition to the existing Toyota outlets. Germans are popular for buying Toyota products in volumes due to the loyalty established. Competitor Analysis Existing products Currently, concept cars do not exist in the German market. In any case, few companies have managed to manufacture the cars. Benefits or features Concept cars manufactured by other companies do not have as comprehensive and advanced technology as found in the Toyota’s concept car (Desmond, 2013). They typically have partial electric supply of energy and are not extendable to pick-ups. However, ME.WE is fully electric and multipurpose (Adam, 2013). Size of competitors Competitors such as Audi and BMW are considerably big and financial ly endowed. However, the collaboration with BMW eliminates one aspect of the threat. Additionally, Audi has not indicated its intention to compete in Germany through concept cars. Market share Competitors have small market share in the German market with regard to concept cars. None of the competitors has managed to penetrate the market. Reaction to entry Companies such as Audi and Ford are likely to employ disruptive invention to regulate Toyota’s penetration with a new product. Conclusion Gaps identified In the German auto industry, older models of vehicles seemingly dominate the market. The existence of leading competitors poses a challenge for Toyota to conduct comprehensive market research. The introduction of the concept car that has not been sold anywhere else will be challenging. Overall strategic approach Toyota should develop a marketing plan that is accurate and attainable. It should then implement the plan and make appropriate reviews when necessary. The company s hould develop marketing strategies that are different from those employed in other models. Recommendations Toyota should devise a promotion plan for successful entry into the German market by building brand awareness. The existing reputation should be maintained if not enhanced. The company should further increase investment in market research to develop the correct image in the market. When pricing the concept car, competitive pricing should be given a priority to enable the company to enter successfully in the market. Since the company has a reputable brand name in the German market, it should ensure that it uses the name alongside ME.WE to ensure that customers can easily associate the concept car with the company. References Adam, B. 2013, Is Toyota’s endlessly customizable Me.We concept the car of the future?. Web. Baldwin, N. Laban, B. 1987, ‘The world guide to automobile manufacturers,’ Facts on File, vol.1 no.2, pp. 43-44. Desmond, M. 2013, ‘High-c oncept cars,’ Journal of Technology, vol. 2, no.1, pp. 81-82. Londre, L. S. 2009, Marketing, IMC, advertising, promotion, media and more, Wiley Sons Perth, Australia. Marketline 2013, ‘Toyota motor corporation’, Data monitor Business, vol. 2 no. 2, pp.1-11. McManus, W. 2013, Toyota ME.WE concept unveiled. Web. Medeiros, J. 2007, Toyota Motor Corporation: strategic analysis. Web. Ramsey, J. 2013, Renault twin Z concept revealed, twingo replacement takes shape. Web. Ross, J. 2013, Toyota Me.We concept is a multifunction Tupperware car. Web. Toyota 2013, Concept cars. Web. Toyota 2013, The history of Toyota – at a glance. Web. Toyota Global 2013, Corporate governance. Web. Turkus, B. 2013, Renault promises new concept car and Dacia Duster in Frankfurt. Web. Tuttle, B. 2013, Hybrid-car competition heats up: does the Toyota Prius finally have a worthy challenger?. Web. USDA 2009. SWOT Analysis: a tool for making better business decisions, Routledge, Perth, Aus tralia. This essay on Marketing Audit: Toyota was written and submitted by user Emery Yang to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Night on the Lake essays

A Night on the Lake essays The story Greasy Lake written by T. Coraghessan Boyle had a special impact on me personally. I could relate to the characters and their rebel without a cause attitude. I was 19, thought I was bad, and there was nothing in the world that could stop me. Unfortunately I had a sobering incident at a lake similar to the guys in Greasy Lake. Like the characters, the setting of the lake where I got in trouble is going to have a sobering effect on me for the rest of my life. I was going to boarding school in Jacksonville, Florida at the time. My friends and I were young and we thought we were bad. Similar to the characters we would cruise the town at night looking for something to occupy our time, but we usually ended up at a local lake to just hang out. It was a place of refuge for us to relax and catch a high that would take us out of reality for sometime. Our reasoning for going to the lake was the same as the characters as the narrator explains here: We went up to the lake because everyone went there, because we wanted to snuff he rich scent of possibility on the breeze, watch a girl take off her clothes and plunge into the festering murk, drink beer, smoke pot, howl at the stars, savor the incongruous full-throated roar of rock and roll against the primeval susurrus of frogs and crickets. (129) The lake always provided a fun social atmosphere for my friends and I at the time, until the day it would change our lives forever. The night started out like any other night. I was with three of my friends that shared the same bad attitude as myself. We were cruising the strip looking for trouble without ever thinking of the consequences. We came to the conclusion that the best thing to do was go up to our lake, since it was a pretty dead night and we were sure to find some people up there. By the time we got to the lake we had a drank some alcohol and smoked a little pot, but to us this was ...

Death in Popular Culture Essay Example | Topics and Well Written Essays - 1250 words

Death in Popular Culture - Essay Example Today the type of media one uses and is exposed to defines the personality of the individual (Kearl 85). The media is subtle in its approach and yet so sublime in its execution that today it is the media that decides who is a hero and who is a foe. Because of its speed and interactivity today people use media to give meaning to the world objects and make perceptions about various phenomena. Media has the power of accentuating paltry issues and making them appear ever more significant to the masses. The stark imprints of media penetrate into our minds and shape our thoughts and behaviors and this is ultimately reflected in the society. This entire process along with its affects on the society is known as â€Å"popular culture† today (McKenzie 96). The popular culture in this contemporary world drives our thoughts and perceptions of different concepts in this world. Today we are subjected to movies, news, music, internet, games and a lot more under the banner of media. On the an terior media is of great help and use for us but on the posterior media is driving our opinions and have made our life materialistic and consequently we have become more hedonistic and pleasure loving, for instance we are least concerned today about the sheer truths and blunt realities of life. We hardly care about the deaths occurring in Africa of hunger or people dying of natural or human disasters in any part of the world. All we care about is us and the maximization of our pleasures. With this newly form or guise that we as human have entered ourselves into has actually served to distant us from the love of God and the meaning of life. Similarly popular media has also defined death and its meaning to us in the modern age. This will be discussed throughout the length of this paper in light of the views of different philosophers and thinkers. Thesis Statement Popular culture has transformed the meaning of death in the contemporary world, making death appear more materialistic and fascinating than meaningful and sublime. Kearl’s stance on the subject Kearl’s work is based on the impact that media has made on the people’s perception of death. Interestingly Kearl was keen enough to identify a certain shift in the media’s dealing with the subject of death after the World War II, since the Baby Boom age. Violence, murders and thrill since have been the new modes of entertainment used by directors for silver and golden screens. According to Kearl’s research an average American by the age of 16 have witnessed approximately 18,000 murders on different forms of media. This is where Kearl quantifies the impact of media on the perception of death among humans. Death has been dramatized so frequently and creatively that it has not remain something sedate and imminent. In fact media and media actors have made death appear to be an event, an extraordinary event. This can be understood by the example of fans of Sylvester Stallone, they se e him on the big screen so often that when they see him in reality, live, face to face they do not treat him like any other human, in fact they treat him like a super human and hence their reaction and behavior changes. Same is the treatment of death in today’s society under the influence of media. People hardly know of death’s face value all they know about this phenomenon is unnatural, unreal and conveyed through media. Since media incorporate internet, TV, print and all forms of communication tools therefore the concept of death carried by each

Why green energy should come to austin Essay Example | Topics and Well Written Essays - 500 words

Why green energy should come to austin - Essay Example More and more people are migrating to urban areas in search of jobs or better residence. This leads to higher consumption of water, electricity, gas and other basic utilities. The population of Austin has grown at the rate of 48% in 1990s and 3.4% annually. The current population of Austin is more than 7,400,000 according to 2007 census. The city was ranked 16th among the fastest growing cities in the entire US. The rapidly growing urbanization has also raised several environmental issues. The growing population has raised the need of housing and the development of industries has also given rise to realty issues. The land prices are growing rapidly making it difficult for people to but affordable homes. The high realty rates have created housing problem in Austin. At present about 4000 are homeless in Austin and 18% of people are below poverty line. The growing urbanization had also resulted in many other problems such as, transport, electricity, water. It has increased the demand of public transport, electricity, and water supply. There is also increasing demand of public transport and better infrastructure to meet the ever-raising demand. The increased consumption has also raised issues of availability of fresh water. The water consumption of city has growing very rapidly and there are hardly few initiatives to recycle the waste water.

See blow Essay Example | Topics and Well Written Essays - 3000 words

See blow - Essay Example Managing diversity is indeed an art in the time and age of today, and more so with the changing global dynamics. The employees should always be on their own as far as adherence to polices and structural changes are concerned. The long term, strategic changes are governed in a proper manner if it takes into consideration the strengths that diversity brings to the proverbial organizational table. It is thus a very important requirement that the top management understands its due role and solves the anomalies related with managing diversity within the workplace aegis (Cross 2000). What this will do is to look after the negativities attached with diversity and its very foundation basis. This paper explains the management art of diversity within a workplace scenario and has touched upon significant factors which play a huge role in the performance of diversity functions on a day to day basis. Managing diversity has been deemed as important because it takes into perspective the pertinent roles of equality and balancing work ethos amongst the employees. Managing diversity is also important because it gives a fair chance to people who hail from different cultures and regions of the world to manifest their real selves. Their strengths work in their own favor and hence they work towards producing value for the organizations that they work for. This is an important consideration within the global dynamics of doing business because diversity has helped the people from different quarters to come to a single platform – a level where they can get in touch with one another to solve the commonalities which exist amongst them (Lambert 2007). Diversity will reign in serious results if it is a given a proper and fair run by the people who matter the most, i.e. the top management realms in an organization. In the world of present times, it is a reality that diversity is

Good Qualities A Leader Must Possess

Good Qualities A Leader Must Possess Every people have many points of view and statement to justify a person which is the person is a successful person. So, the people are looking for the qualities and achievement of the successful person for identified how successful they are. From here, we are known that the successful person must have the qualities and achievement so that the people will call them as successful people. In addition, what are actually meaning of qualities and achievement? Qualities is meaning that the characteristic and act of behaviour of an individual. Qualities also refer to disposition of a person. There are many type of qualities was having on an individual such as mature, excellent ability, stable personality, working hard and so on. Different people have different of qualities; some of the people are having good qualities and some of the people having bad qualities too. For the successful person, it should have well of qualities and use their qualities in the right ways. In my view and my statement, I feel that a successful person should have many good of qualities. The good of qualities for the successful person that I feel that such as, good presentation of skills, kindness, politeness, generosity of spirit, humbleness and uniqueness of personality. Firstly, we talk about good presentation of skills, good presentation of skill is mean that an individual can express themselves and performing by well and people can understand easily. An individ ual can use good presentation of skills in many-sided such as business presentation, school presentation, giving speech and entertainment performance. Due to having this quality the people will being attract from an individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s performance and an individual easily to express and presented to the others. Secondly, kindness, kindness is refers to kind it also mean that a personà ¢Ã¢â€š ¬Ã¢â€ž ¢s acting and treating the others by familiar behaviour and always concern the others. An individual having kindness of qualities, that individual will be treasured by others. Besides that, kindness people will also care about the other and will not do something that will hurt and harm to the others as this kind of people will concern and take cares about the peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s feelings and heartfelt wishes. Thirdly, politeness, meaning of politeness is best expressed as the practical of good manner or ritual. Put it simple, politeness was also meaning that an individual always respect to the eldership and greet people when faced them. Politeness was very common in our surrounding, whatever we talk, we meet others, we go somewhere and we see someone, we will be politeness as we are inherited our culture from our parents. Different culture has different way how to greet people or talk to others. Fourthly, we are going to talk about generosity of spirit. Generosity of spirit is mean that an individual was willingness to give of share something to needy people or others, it also mean that an individual share and give something to someone based on his or her ability and without asking any remuneration. Usually this kind of people are rich people as they are helping the poor and needy people by giving them money or conduct a charity to support them. Next, the fifth quality is humbleness. Humb leness is refer to meekness, it mean an attitude of modesty and lack of pride or proud. The humbleness people will not act pride and will not be blow up when the others was praise them or achieved something. A humble person is often not worried about who is best or better. A humbleness person has a realistic evaluation of her own qualities and realizes there are many people with the same qualities. The last quality is uniqueness of personality. Uniqueness of personality was mean that an individual has the personality that the majority of people does not have and uniqueness of personality also mean an individual always doing and thinking something different between the others. So, this kind of people can think and act something new and creative. Besides that, the person who was having this type of quality will always make others not too easy to understanding about him or her. However, a successful person was not only has these type of good qualities, it also need some achievement to make people feel and justified that was a successful person itself. So, what achievement an individual had as I feel that he or she is a successful person? In my view and my statement, I feel that a successful person should had achieved such as organized and support charity to the poor and needy people, has a happiness family, gain a lot of people recognized and appreciated, has a lot of money and gain many award. So, what is organized and support charity to the poor and needy people? Organized and support charity to the poor and needy people is mean that an individual organize a charity such as donate a lot of money to the charity institution, hospital and school. Next, has a happiness family, this is mean that an individual able to let his or her family members especially father and mother have a good and comfortable shelter and bring to them a good living condition such as always by them sides to accompany them, always take care the family members and let them enjoy glory and wealthy living. Gain a lot of people recognized and appreciated, this is meaning that a person getting much of the people recognized, appreciated, love and respect as that people has a lot of talent such as talented entertaining, talented in business, talented in performing and so on. Most of these kinds of people were entertainer, singer, minister and so on. Other achievement are has a lot of money, a successful people should has a lot of money. This is because they can use the money to do some mean full things such as conduct a charity and establish a charity institution, this is linked to the organized and support charity to the poor and needy people. The last achievement is gain many award, in my view, a successful person should get many award so that I am calling him or her is a successful person. For example of the award is Grammy award, Guinness World Records award, Billbo ard award and so on. These awards were well known in the world, a person was being called as a successful person as they get these awards. One of a good example of that qualities and achievement would I feel justified in calling an individual successful is Michael Jackson. Michael Jackson is a good presentation of skills, kindness, and politeness, generosity of spirit, humbleness and uniqueness of personality person. As we knew, Michael Jackson is a well-known entertainer, he has a lot of talented such as in singing, dancing and performing. Why I feel that Michael Jackson is a successful person? This is because he has the qualities that I mentioned. For good presentation of skills, Michael Jackson has good presentation of skills, as he has had performed his concert all around the world and he always brought his message into his song and sing for us. Besides that, he expressed his feel and message by performing his concert and he also has had wrote his autobiography into a book and share to others. Next, Michael Jackson also has the qualities of generosity of spirit; he likes to help the people who are needy, poor and si ck person. From the previous news, we were knew that Michael Jackson was the most contribution to the charity in the world for all time as he is the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s largest personal donation on behalf of individuals. Other quality of Michael Jackson he has is humbleness. Michael Jackson is a humbleness person, he always be modest and do not be proud full as many people was praise and recognized him. Last quality does Michael Jackson has is uniqueness of personality, Michael Jackson is a person who is special and different between the other people. This is because whatever his dress up, his belief and his talent is different between the other entertainers. Michael Jackson had achieved many things that in family, in wealth, in music, been recognized by many people, in charity and many more. For the family, Michael Jackson was brought to his family a lot of things such as shelter, good living condition, luxury and happiness. He loved his family member and he always respect his elder parent especially his mother and his father. Therefore, he was achieved a happiness family. Next, Michael Jackson also achieved gain a lot of money; he was earned much of money by his world tour concert and selling his albums. Besides that, he also purchased the Neverland ranch from golf course entrepreneur William Bone in 1988 for a sum variously reported to be 16.5 dollars to 30 million dollars. From this, we are knew that Michael Jackson was has a lot of money. The other achievement that Michael Jackson achieved is gain a lot of people recognized and appreciated. Michael Jackson has been recognized by many people such as well-known entertainer, artist, sin ger, fans and so on. The people who are like him and love him was also appreciated him, the fans was bought his album and Michael Jackson was also achieved the most bigger selling albums in the world for all time as much of the people or fans are bought his albums. Apart from this, Michael Jackson also organized and support charity to the poor and needy people. He was established many centre such as hospital, charity centre and so on. Michael Jackson had earned the profit from his concert and donated all the profit to the charity centre and hospital. Michael Jackson also listed in the 2000 book of Guinness World Records for his support more charities than any other entertainer or personality. From here, we were knew that Michael Jackson was achieved organized and support charity to the poor and needy people. The last achievement that Michael Jackson had achieved is gain many award. There are many awards that Michael Jackson was gained such as Guinness Book of World Records for 13 ti mes, Grammy Awards for 19 times, Golden Globe award, American Music Award for 22 times, Billboard Awards for 40 times, World Music Award for 12 times, MTV Awards 13 times and many more. So, Michael Jackson is a successful person that I was called, it is because he is adopts my idea qualities and achievement that I felt. In conclusion, an individual wants to be a successful person, it must be with some qualities that can achieve to succeed and also needs some achievement to proof to the others as the others will calling him or her as a successful person. 3.0 Conclusion In this assignment, I had learned how to be a good and efficient leader by training and practise some characteristics that could be a leader. So, in order to be a good and efficient leader, it should have some certain qualities and characteristic. Then, the member will listen to you and respect you as long as you are a good and efficient leader. Besides that, I also get many information and details about how to be a good and efficient leader and some example of character that related to the topic. So, based on my research, I found many of good and efficient leaders, I will learn from them and practise like them. Apart from this, for this assignment, I also learned how to become a successful person. To become a successful person, it needs some qualities and achievement to become it. So, based on my ideas qualities and achievement, one of a character is been put in my assignment as an example to explain it. So, after this I will learn from that character and always training the good qualities in order to become a successful person.

The Genetic Screening Dilemma Essay -- Technology Science DNA Essays

The Genetic Screening Dilemma The National Academy of Science defines genetic screening as the systematic search of a population for persons with latent, early, or asymptomatic disease. The term genetic testing is often used interchangeably, but differs in that it only targets those individuals believed to be at high risk for an inherited condition. Genetic screening has a much broader target population. As genetic screening becomes easier, faster, and less expensive, there is a growing debate about who should be tested, what those results should be used for, and who should have access to those results. Before addressing these questions it is necessary to understand the basic processes involved in genetic screening. The techniques used for genetic screening are based on the recognition of nucleotide sequences in the DNA. The most commonly used method is called restriction fragment length polymorphisms (RFLP). RFLP uses restriction enzymes to cleave the DNA at specific sequences. Cleavage of the DNA generates small restriction fragments of varying length. Electrophoresis is then used to separate the fragments with respect to size and/or charge. The sample is added to an agarose gel plate which is electrically charged for a specific length of time. The smaller and more negatively charged fragments move to the positively charged pole the quickest. A banding pattern with many bands is generated. The bands are then transferred to a nylon membrane by Southern Blot. A radiolabled probe which binds specifically to a sequence of interest is added to the membrane. The banding pattern can now be observed and specific sequences identified. The problems with RFLP are that it is expensive and time consuming. RFLP is the process used for... ...for research. I do not believe that the knowledge of genetic information will affect the decision to reproduce to the extent that alleles will actually be eliminated. Many people will probably not even know their exact genetic makeup. Those who do may decide to have children regardless of the risks. Due to these situations, the elimination of an allele from a human population would be very unlikely. There is also a high likelihood of gene flow occurring between populations because people are highly mobile. Gene flow between populations would act to increase diversity and counteract any reduction of alleles that is taking place. Genetic screening is a powerful technology. Many risks are involved, but they can be easily reduced by responsible management of information. The information that can be gained with the aid of genetic screening far outweighs the risks.